Schema.org and JSON-LD

Put a type on the thing. JoshBot only cares about an allowlist—not the entire Schema.org phone book.

Do this

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Photograph",
  "name": "Harbor at dusk",
  "url": "https://joshua.example/photos/harbor-at-dusk/",
  "image": "https://joshua.example/media/harbor.jpg",
  "dateCreated": "2026-09-15"
}
</script>

Creative allowlist includes Photograph, MusicRecording, VideoObject, Game, SoftwareApplication, Book, HowTo, and related family types (CREATIVE_SCHEMA_TYPES in hub code). Events need startDate. Person/WebSite help Network blurbs; knowsAbout can feed Topics.

Mistakes

• Invented @type strings
• Marking the whole site Article on every URL

Specs

• schema.org
• JSON-LD 1.1

Handbook navigation below follows content_nav (previous: Open Graph; next: Feeds).